Modern marketing techniques seek to capitalize on online media such as blogs, videos, podcasts, and social media such as Facebook ads to generate awareness and pique interest in a company’s products or services. It aims to achieve these goals by attracting and retaining a targeted audience. The ultimate goal is profitable customer activity.
Some companies do marketing and other forms of social interfacing quite well. Thes use these methods as a principal driver for sales prospecting into new demographic sectors.
Ever since Bill Gates, the founder of Microsoft Corporation, declared that “Content is King”, excellent messaging with top-notch content has produced billions in profits for many firms. If both the messaging and the product line is of excellent quality, things can end up going very well indeed!
Examples of marketing slogans that have been quite effective include McDonald’s “I’m loving it”, Coca-Cola’s “Share a Coke”, and Nike’s “Find your greatness.” These campaigns utilized simple, easy-to-remember phrases that were uplifting and brilliantly delivered. All of these successes were a variation of Nike’s campaign theme: “Just do it.” All of these companies have been consistently profitable even though they are subjected to intense competition.
Unfortunately, not all businesses reap their intended profits from marketing. Some actually fail badly, even when they attempt to plan out their marketing and communications. An evaluation of those that fail reveals some common threads and can be useful for those contemplating a marketing campaign.
Here are a few better-known examples:
The key lesson to be learned is to make sure that you think through your marketing and social media strategy. Due diligence is key, not only on words and phrases but also on images that are used.
Lack of due diligence can easily booby-trap the desired result of increased profitability and badly affect your existing customer base. If you are not adept at marketing, especially in the cyber world, consider using the services of a quality online marketing agency so that your ads and other public interfacing do not backfire!
By looking at some of the bigger blunders made in recent advertising, you can learn a lot about what pitfalls to avoid. Doing that alone will put the odds in your favor.
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