HomeBusinessMarks & Spencer given makeover by beauty brand Clinique

Marks & Spencer given makeover by beauty brand Clinique

Marks & Spencer given makeover by Clinique: Beauty brand’s products to be sold both in-store and online

Marks & Spencer has unveiled a partnership with Clinique, one of the world’s biggest skincare and make-up brands, to sell products both in-store and online.

Around 500 Clinique products will be available for free next-day delivery through the M&S website as well as for click and collect across 700 locations from the summer. 

Additionally, 34 M&S stores will have Clinique counters and another 40 will have bespoke product displays. Actress Emilia Clarke is the skincare brand’s global ambassador. 

Tie-up: Beauty brand Clinique, which is promoted by actress Emilia Clarke (pictured), is to sell its products in Marks & Spencer stores and through its website

The deal comes as M&S continues to reinvent itself as a selling platform for third-party brands. 

Last year, the company struck deals with popular womenswear brands Joules, Phase Eight, Hobbs and Seasalt to sell their products online and in-store.

It has also agreed tie-ups with Ghost, Fat Face and White Stuff and bought a 25 per cent stake in Nobody’s Child and purchased upmarket fashion label Jaeger out of administration.

The deals form part of a strategy by chief executive Steve Rowe to revitalise the business.


Source link

Must Read