HomeBusinessM&S teams up with kids clothes resale marketplace Dotte

M&S teams up with kids clothes resale marketplace Dotte


Marks & Spencer enters booming resale market as it strikes partnership with online kids clothes platform Dotte offering £5 vouchers for using it

  • Parents selling their M&S kids clothes through Dotte will get a £5 voucher
  • That can be spent at M&S online on shops of £25 or above
  • Customers selling on Dotte generally get 50% of the retail price back

Marks & Spencer has taken its first step into the growing resale market after announcing a partnership with kidswear peer-to-peer online platform Dotte.

Parents selling M&S kids clothes through Dotte will get a £5 voucher to spend at M&S online on their next £25 shop, on top of the money from the sale, which is typically half of the retail price.  

The partnership, which will launch over the Easter holidays, is part of M&S’s strategy to achieve net zero emissions by 2040. 

M&S Kids will become the first major retailer to join Dotte, which hosts 16 smaller brands

It also allows the retailer to take a slice of the booming resale online market, which is expected to grow faster than the traditional retail market in the next decade as shoppers become more conscious about the environment.

The move follows M&S’s entry into rental fashion last year with its partnership with Hirestreet, a website where customers can hire all sort of clothes from top brands.

‘One of the pillars of the retailer’s roadmap to net zero is driving the circular economy and partnerships including Dotte and Hirestreet reflects its commitment to innovate and invest in products and services that help customers enjoy lower carbon lives,’ M&S said.

M&S Kids will become the first major retailer to join Dotte, which hosts 16 smaller independent brands including Tobias and the Bear, Turtledove London, The Bright Company, and Little Loves Cornwall.

Dotte was set up in 2020 by Louise Weiss and Samantha Valentine ‘out of genuine parental frustration’ at how quickly their outgrown kids’ clothes piled up and at a lack of options where to sell them.  

Valentine said: ‘As any parent knows, children just don’t stop growing. 

‘And all those growth spurts make kidswear one of the fastest areas of fashion, with 183million items of kids’ clothing going to landfill every year in the UK alone.’

And added: ‘Having a trusted kidswear retailer like M&S onboard signals a huge step change in the industry itself, and the fact that they are rewarding their customers for selling M&S kidswear will encourage so many more families to get involved in the circular economy. 

‘We’re so pleased to welcome them.’

Alice Duggan, head of M&S Kidswear, said they hoped to support the circular economy and reach more customers thanks to the partnership.

‘Pre-loved selling is a growing market and through joining the Dotte resale collective we’re looking forward to learning more from an agile start up and supporting the circular economy,’ she said. 

‘Through the platform we also hope to extend our customer reach as we continue make M&S kidswear more relevant more often for customers and the “go to” destination store and website not just for uniform but for everyday style & value too.’

Swedish fashion giant H&M launched its new fashion resale platform Rewear last year

Swedish fashion giant H&M launched its new fashion resale platform Rewear last year

M&S has invested in Dotte through its joint venture with start-up accelerator Founder’s Factory. 

The company is not the first retailer to venture into second-hand clothing. 

Swedish fashion giant H&M and sports retailer Decathlon have also launched their own resale platforms. 

It comes as the tide seems to be turning against the fashion industry, which is responsible for its fair share of waste.

It is estimated that some 3.5 tons of clothing is thrown away every five minutes in the UK alone. 

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