HomeBusinessUpmarket private members' club Soho House ramps up expansion plans

Upmarket private members’ club Soho House ramps up expansion plans


Upmarket private members’ club Soho House ramps up expansion plans amid ‘unprecedented demand’

Private members-only house chain Soho House was hammered by lockdowns, racking up huge losses

Upmarket private members’ club Soho House is ramping up its expansion.

The empire of members-only houses, fine-dining restaurants, spas and cinemas was hammered by lockdowns, racking up huge losses.  But membership grew by almost a third last year to 122,807.

It helped losses narrow across the group to £18million in 2021, from £34million in 2020. And overall sales were up 46 per cent at £428million.

Soho House floated last summer on the New York Stock Exchange, raising £304million to pay down debts and fund expansion. 

Its waiting list is at a record high of 70,000, and the ‘unprecedented’ demand is spurring new openings. It will open nine new houses this year, and has 33 clubs around the world.

It was founded in 1995 by Nick Jones in London as ‘a home for creative people to come together’.

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