Email marketing is the most cost-effective and efficient way to reach out to your customers. It helps you get in touch with your target audience, build a relationship with them, and convert them into leads. There’s plenty of literature on creating business email templates, but you need to have the right thought process in order to benefit from those pieces of advice. Thus, I decided to highlight a few design-driven factors that you must understand in order to get maximum conversions and go beyond the 4200% ROI benchmark.
If you are looking for how to create emails that bring conversions, here are some tips that will help you.
Outline Your Email Goals And Create A Clear Email Marketing Strategy
The first step in creating an email that brings conversions is to determine your goals. What are you trying to accomplish with your email efforts? This should be the foundation of your email. You then need to think about what you want the reader to do after reading your email.
In essence, an email marketing strategy is the plan to send emails to your target audience and get their attention, inform them about your company, and encourage them to take action. The ideation will help you determine the design elements and the contents of your email, thereby improving your odds of achieving a higher success rate.
Craft Your Subject Lines Mindfully
In order to create an email that brings conversions, you must be able to create a compelling email subject line that will capture your audience’s attention. The subject line is the part of the email that gets noticed first by the recipient. It should be written in a way that helps a recipient to grasp your message immediately yet leave them curious.
Thus, subject lines are a great way to differentiate your emails from other people’s emails and generate a response from your readers; thus, they must be short, catchy, and informative. If you miss the subject line game, any amount of time and resources you spend on your business email templates won’t make a substantial impact.
Use CTA Buttons Appropriately
Make sure that your email design has a clear call to action. This will make it easy for the reader to know what they should be doing next, whether it’s signing up for a trial or purchasing something.
The CTA (Call To Action) button is one of the most used elements in email marketing. But it doesn’t mean that you should use this as an element everywhere in your emails. You can use it only when you want to get your reader’s attention and to make them feel that they need to take some action.
Design Your Emails With Respect To Email List Segmentation
To be successful in email marketing, you need to segment your list, which means that you must have information about who is on your list and what they are interested in so that you can send them emails about the products or services they are interested in. Using email list segmentation, companies can target their email campaigns to the right groups of people.
You must also design your email templates accordingly, as email segmentation helps you to find out which of your customers are interested in a certain topic and which of them are not. You can also use this information to increase the number of open emails you send to each customer. The same applies to the use of rich multimedia elements like images and videos that add significant value to your email’s aesthetic appeal.
Curate Your Layout Smartly
When it comes to layouts, the goal is to make your email design stand out. You should stack divs on each other with center-aligned text and use a single-column layout as it gives maximum renderability across all device-OS-email client configurations.
This way, your emails will look very much like landing pages, with a hero section as well as your content divided into vertically-stacked divs. Also, your emails will look almost identical on desktop and mobile. You should also use white space to break up text sections and to vary font styles, sizes, and weights to group and distinguish information.
Never Undermine The Value Of Testing Your Emails
The final step in any email design strategy is testing and optimizing the template as well as the email copy. There are many ways of doing this, but here, we will focus on one method – A/B testing since it produces the most dependable results. A/B testing basically means changing the design or layout of a website or an email template to see if it brings more conversions than before.
The results will help you identify the best version of your email template and copy, thereby optimizing your efforts to align with the maximum number of subscribers. Thus, it can be used as a tool for increasing conversion rates, improving user experience, and reducing costs.
Wrap Up
With the help of email marketing, companies can send out emails to their customers and prospects. These emails are targeted toward specific interests and needs of the people who are interested in their product or service. Once the email is opened, there is a limited amount of time as the subscriber scans through the message and decides whether to click on the CTA or hit the back button.
This period of time helps companies create an emotional connection with their customers by giving them an idea about what they have to offer them in return for their money or time spent on using their product or service. With the help of email design tips shared above, you will be able to create emails that convert like a charm!
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