Do you know the UK Wholesale Plus Size Clothing market is growing day by day? Do you know to what extent plus size attire are now in trend for clothing brands? If not, then this post will help retailers to know about the growing market of plus-size apparel, mainly for women.
The diversity of consumer size has made it possible for wholesalers and other clothing brands to deliver a wide range of clothing items, especially for women. In the past few years, consumers, around the world, have claimed improper clothing fitting, especially when purchasing online clothing items. However, today the plus size demand is in focus and growing each day as consumers are buying plus size clothes more than straight or normal ones. Therefore, retailers should be aware of the growing UK wholesale plus size clothing market to support their retail businesses.
Plus Size Supply
In the past, plus size supply was limited, especially for women. For example, in terms of Wholesale Clothing, there was limited supply for UK size 16 as most of the manufacturers were not exceeding UK size 14. Also, in the past, the supply of plus size attire was only limited to department stores and just a few brands were manufacturing plus sizes within a range. However, today, wholesalers and brands in the UK are likely to produce plus size with proper plus size labelling.
Growing Online Trend
The market of plus size clothing, at a wholesale level, is also growing due to the growing online trend. As a retailer, you will observe that online demand for wholesale plus size clothing UK is increasing at a double pace. The developments in the e-commerce sector have paved the way for the growth of plus-size apparel, particularly for women. For example, ASOS Curve has emerged as the plus size clothing advocate and leader, selling a wide range of sizes not only for women but also for men. Therefore, retailers should also regard the growth of the plus size clothing market in order to go along with the changing clothing trends in 2022.
Inclusivity
Another factor due to which the market for plus size clothing is growing is inclusivity. In simple words, in the past, few manufacturers or clothing brands were in practice producing plus sizes. However, with the growing need for plus size attire, wholesalers, as well as clothing brands, have practically produced wide size ranges, mainly for women. Today, you can easily find plus size wholesale UK, as a retailer due to the inclusivity factor. Therefore, retailers should also practice buying plus size attire from wholesalers to become an active part of the growing market for plus sizes.
Body Representation
Body representation is another reason behind the growth of the plus-size clothing market at a wholesale level. Today, clothing manufacturers are more likely to supply what consumers demand. In doing so, manufacturers are tailoring diverse size ranges for their varying customers and, thus, representing different bodies. Therefore, it would not be wrong to say that plus size clothing wholesale UK is now part of the fashion industry, as we can observe in real-life examples. For instance, ‘Rihanna’s Savage X Fenty Vol. 2 Show,’ displayed multiple clothes for different shape ranges for all ages and this is one of the real-life examples of embracing plus-size at an industry level.
Fashion Understanding
Whenever a demand increases for a certain product or service, people start observing why that happened so fast. In this way, people start learning new things and adopt new changes they encountered. The same is the case with the fashion industry, as it starts changing in the past two years, people started learning about the fashion industry changing nature such as the rise of e-commerce, growth of online wholesalers, and social media marketing process of clothing brands. Therefore, increased fashion industry-related understanding has also paved the way for people to know true fashion even if they fall under plus size categories of clothing.
Why Demand for Plus size still increasing?
The fast process of covid-19 has paved the way for many to stay in their homes. Even many professionals today are working from home, including women as well. Staying home for a long interval of time has made it possible for both men and women to experience weight gain. As a result, they started growing in terms of their bodily size. Therefore, the wave of the growing demand for plus size attire initiated with the covid-19 pandemic. Also, with the issue of covid-19, where the demand for plus sizes increases, the standard of making limited clothing range also changed and reached plus sizes.
Bottom Line
Until now, it is clear that within the fashion industry, the demand for plus size attire is increasing day by day due to the reasons mentioned above. Therefore, retailers should consider buying plus-size women’s attire to boost sales and satisfy customers. Selling plus size clothing at the retail store is also a plus point to compete in the retail clothing market. If you still need more info such as about Wholesale Dresses, click here and leave us a positive comment as well.
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