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Essential Marketing Techniques for Digital Artists in 2022

In 2022, there is more opportunity than ever before for digital artists to find success by selling their work online. The use of NFTs allows artists to enter the digital art marketplace and easily sell and auction directly to collectors. If you’re looking to sell your artwork and build your name recognition in the industry, it’s essential to market yourself and your work effectively. Here are a few strategies you can implement to promote your artwork in 2022.

Mint Your Collections

By minting your digital artwork into a non-fungible token (NFT), you encrypt that piece on a blockchain network and establish its provenance as an original work of art. Minting a limited number of each artwork can increase your NFTs marketplace value, making your work more desirable to collectors than other artists that create many runs of each piece. When minting your art, you have the option to collect a royalty payment each time it is resold in the future, and your name as the creator will always be coded into the NFT artwork itself, so you never lose credit for your work. Minting your collections is an essential step to marketing and selling your artwork.

Social Media

Social media is an integral tool for the modern-day entrepreneur like yourself. To generate hype around your collections and get collectors interested in your NFT drops, you need to promote yourself and your art across social media platforms. Social media is a cost-effective marketing tool that you can use to sell your work and engage with other artists and collectors in the digital art community. You can utilize influencers to help spread hype about your collections or use the cheaper tagging method and make diverse posts to gain engagement and followers. Building your name recognition and getting engagement with your work online can open many opportunities for you to generate more business.


If you’ve been employed as a digital artist in the past, chances are you have a personal website where you keep your portfolio of work and contact information. A reliable website where you can list your artwork, share information about yourself, and direct people to your product pages is a fantastic marketing tool for 2022. If you want to establish your name in the industry, you can add a blog section on your website and create written content for promotion and better ranking in search engines. Utilize online analytical tools to bolster your SEO strategies and begin ranking your website for keywords to reach a broad audience within your industry. Your website can be used for NFT teasers, auction countdowns, and any other messaging or promotions you create around your artwork.


Finally, collaborating with other digital artists is a fantastic way to market yourself and your artwork. Start with social media or in your local area to connect with other artists you would like to work with. Look for other artists trying to build their recognition and work together to create an engaging and exciting collab project to comarket your talents. Partner with local brands for promotional opportunities, or create your own artist collective to generate more collaborative opportunities. The more artists and collectors in your network, the greater exposure your artwork will attain.

These are just a few of the essential marketing techniques digital artists should utilize today. There has never been more opportunity for digital artists to find success in marketing and selling their artworks online. Build your NFT collections and start marketing your artworks and making money today.

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