Real -Time Marketing is a marketing method which, as it is easy to guess from the term itself, is based on reactivity in real time with the ultimate aim of generating redemption for the company. Lately more and more widespread, this approach has as its key principle the constant monitoring of trends on the network , so as to react proactively by creating marketing campaigns that generate visibility and conversions .

The originality of the approach and the message and the speed of production are the basis of any Real-Time Marketing project which, if well done, can produce truly unexpected results.

From a strategic point of view, however, the guidelines to be taken into account are three :

1. The goal : that is the target to which to communicate the marketing message.
2. The medium : that is the platform or platforms on which to decline the marketing message, for example one or more social networks (the media used for Real-Time Marketing, in particular Twitter).
3. The principle : that is the specific objective of the project.

Simplifying as much as possible, Real-Time Marketing works when the marketing team or company not only identifies the correct trend to which to queue its commercial proposal and the moment in which to communicate it to users, but also the correct ways to make remain the message expressed in the minds of potential buyers. 

What are the main advantages of Real-Time Marketing? 

Like all marketing approaches , even the one in real time can bring with it an undeniable series of advantages , as long as the communicated message is correct from every point of view: content, visual, platform, timing. 

Among the main benefits of Real-Time Marketing it is worth mentioning: 

• The company’s ability to fit into a trend
• The potential for virality on social networks
• The ability to attract the attention of a wider slice of the public thanks to a temporally correct communication
• The increase in brand awareness 
• The increase in brand reputation
• Lead generation
• The ability to monitor and study the reactions of the target audience in real time

Ultimately, the launch of immediate communications allows you to creatively take advantage of particular moments that, by their very nature, are attractive to users .

Furthermore, it should be borne in mind that the very strong digital evolution has radically changed the purchasing behavior of users, who today are looking for answers, products and services with ever more immediacy than in the past, thanks to the constant use of mobile devices. Just as users are updated in real time with regard to news, so too companies are adapting more and more to the speed in the production of information . It is therefore inevitable that this paradigm shift will also end up influencing commercial campaigns !

Some tips for approaching Real-Time Marketing 

NAXA experts are at your disposal to study with you a Real-Time Marketing strategy that allows you to take advantage of trends and viral moments to propose your product or service. 

In any case, here are some suggestions to start approaching this advertising method: 

• Always stay informed about future events that will generate interest for your target audience. Do this by monitoring their behavior on social networks and keeping yourself updated on the type of content that produces the most reactions and comments.
• Rely on a team of specialists who, professionally and quickly, can quickly produce high-value campaigns: from the community manager to the copywriter, from the art director to the account manager. 
• Choose carefully when to bring your Real-Time Marketing campaign to life – invest in action when there is a good chance of generating a reaction. This means taking into consideration all the factors that can influence your campaign: the platform or platforms on which you decide to launch it, the language to be used, the implementation times, the monitoring methods, the budget to invest.

Do you want to find out how to carry out successful Real-Time Marketing campaigns? Come and talk about it in NAXA. 

The regular acquisition of new customers is a pivotal activity for any company because, without it, the company would simply cease to exist . And this is the reason why the management and the commercial department are constantly looking for new ways and strategies to identify new potentially interested users .

Especially in this phase, which is halfway between an ongoing health emergency and a delicate period of recovery, it is essential that the business can count on effective solutions to continue operating at the best of its ability . But how can you tell which of these solutions really work?

Without prejudice to the need, for each company, to carefully evaluate its sector , market trends and technologies available to increase the business, in this guide we want to offer you some suggestions that we hope you will find interesting to identify new potential customers .

Can viral marketing make a difference for SMEs?

Especially small companies and start-ups in the launch phase need special boosts to promote their business. In this sense, viral marketing can be a great support. In fact, this promotional strategy aims to make a brand or product popular so that the users themselves promote it, bringing potentially interested new users to the company.

There are many ways in which viral marketing can prove effective: word of mouth, inherent virality (which pushes a customer’s friends to choose the same product), collaboration (virality generated by the integration of a product or service with others), incentives , and I know on.

The viral cycle is simple and effective in its operation: the product or brand hits a particular user, who starts talking about it ; his interlocutors are intrigued and begin to use the product; appreciating the solution, they start the cycle from scratch .

In marketing , the result obtained from these actions is measured through a specific metric, called the ” viral coefficient .”

Content marketing, because content is always king

In this blog we have often talked about the importance, for companies, of regularly generating valuable content (informative, useful, effective for those who read them). Despite the constant evolution of digital marketing trends , this principle is not going to change. This means that, in order to find new customers , both large companies and small players will have to continue writing (or having written) and publishing (or having published) content .

By now commonly used tools, including multimedia , will help increase brand reputation and awareness , bringing the company new and very useful leads .

Make way for sector or regional blogs and magazines , informative guides , insights and premium content on the institutional website, infographics, video tutorials and highly appreciated downloadable content such as ebooks and white papers .

SEO: a still useful tool for finding new customers

Although now synergistically integrated with the many tools made available by digital marketing (think for example of Inbound Marketing ), SEO continues to remain a key tool for presiding over the web and getting noticed by new customers .

Organic positioning on search engines is particularly effective if your potential customers are searching for your product or service on Google, and especially if it is not you who appear in the search results but, alas, your competitors .

In this sense, relying on SEO professionals will allow you not only to write valuable content (ie the content marketing we were talking about in the previous point), but also to convey them in such a way that the search engine considers them worthy of being place in the top positions for specific queries.

Google Ads and Social Media Marketing: the investment that can bring quick results

A good strategy to find new customers is to intercept them on the web or on the main social platforms through specific paid advertising strategies.

Virtually all social media today offer the possibility of investing a budget in promotional campaigns: Twitter, Facebook, Instagram, YouTube and LinkedIn can therefore prove to be incredible allies not only for specific promotions that need to be “pushed” faster than how much you would be able to achieve with SEO, but also if you want to advertise events or special offers .

Again, in order to optimize your budget and not burn it all on users who are not actually looking for what you propose, our advice is to rely on an experienced team of online campaigns .

The events, perhaps mixed with a little digital marketing

If you want to find new targeted customers and therefore perfectly in line with your ideal buyer persona, the organization of events – even small and niche ones – is potentially one of the most effective solutions.

The reason is simple: in a phase like this, in which everyone wants to gradually return to normal , it is difficult to overcome the emotion generates by an event – be it on the territory or even digital, as long as it is well organize. Online or offline , the event studied in every detail has a very high potential for engagement and redemption , and creates fertile ground for public relations: it is therefore the perfect opportunity to forge new partnerships and alliances , perceive and analyze the sentiment of users , enter into new potential deals and, of course, make known what you propose .

When the event is support with the right marketing strategies , especially digital , it is able to bring sometimes even unexpect results.

How to choose the best way to find new customers?

What we have proposed to you are just some of the many approaches to find new customers . Not everyone is good for your business, and it is possible that there are other strategies you could implement to achieve your goals.

That is why it is always essential first of all to carefully evaluate your actual possibilities in terms of:

• Commitment to support strategies
• Time
• Team dedicated to the project
• Type of target you want to hit
• Budget availability

This is the starting point to understand in which direction to go.

Generally speaking, for us at NAXA a creative approach and an “out of the box” mentality are always very precious tools, which allow us to offer an unprecedented way to offer the various promotional possibilities depending on the business we are facing.

It is now clear that the onset of the Coronavirus pandemic, in the early months of 2020, has profoundly changed business scenarios and has enabled organizations in practically every sector to rely more and more on digital tools . The objective, of course, was (and still is) to be able to guarantee continuity of the service while at the same time respecting the needs of social distancing necessary to contain the infections from COVID-19.

 In this sense, it is interesting to explore the trend in the Health & Pharma sector, which includes hospitals, drug manufacturers, pharma consulting services, etc…and how a virtuous use of e-commerce channels has been able to make a difference.

Before delving into the subject, however, we need to clarify what the so-called Onlife Company is and how it has contributed to this evolution in marketing .

What is the Onlife Company and how it influences online marketing in the Healthcare sector

The Onlife Society is defined as the historical and social moment that we are currently going through, and which cancels the distance between online and offline experiences , effectively making them a whole in which the former mix in a synergistic way with the latter. In practice, digital platforms facilitate, simplify and make interactions in the real world safer , including in the health sector .

If we take into account how internet users have become progressively more curious, more impatient and more demanding in the search for personalized goods and services, it is easy to understand how even the so-called ” Patient Journey ” proves to be increasingly independent from opening and closing times. and from institutional physical locations , effectively “forcing” companies operating in the medical and pharmaceutical sector to adapt with personalized proposals. It is no coincidence that, precisely in 2020, Netcomm (the consortium of Italian digital commerce) and various pharmaceutical and health organizations gave life to the On-Life Health manifestoto “build a common vision and accelerate the development of digital Health & Pharma in Italy and its integration at European level”.

The objectives? What is expect from any type of online service, regardless of its sector: universality of access, simplicity and speed in providing the service .

How healthcare e-commerce fared in 2022

As it is now known, the typical profile of the Italian e-shopper is now in line with the population, even if it continues to show a predisposition to e-commerce for the younger groups of users .

As regards more specifically the buyers of pharmaceutical or health products , the target tends to focus on the age group ranging from 45 to 55 years , and on mainly female users (55%). Other personal characteristics of this target audience include a good level of education and a geographic concentration prevalent in the North-West , albeit with little differentiation between small municipalities in the province and large urban centers.

The most noteworthy data relating to e-commerce of pharmaceutical and health products is however link to the surge in sales record in 2020: equal to + 72%. If we consider that, currently, online purchases involve 27.2 million buyers in Italy alone for an estimated total value of 30.6 billion euros , it is easy to understand that we are facing a truly impressive amount of business !

In this sense, the Health-Pharma sector has undoubtedly contributed to making a difference, since, together with the Food industry, it recorded a growth peak of 95% only last year.

What were the pharmaceutical products (or similar) most purchased online in 2022

As for the categories of pharmaceutical, nutraceutical or more generally related to health and wellness products most purchased through e-commerce platforms in 2020 , the ranking is as follows:

• Vitamins, food supplements and sports enhancers
• Creams and ointments for the skin and muscles
• Natural health products
• Generic drugs

To date, the market value of the Italian online Health and Pharmaceutical sector alone amounts to 1.22 billion euros , with an 89% growth compared to 2019 .

This surge is the result of several factors : not only has the value of the average receipt increased , but there are also 27% of habitual buyers of products (ie that guarantee repeated and regular purchases over time). The latter alone make up 40% of the total market value : not only do they buy more often , but in fact they spend more on average !

To the more curious, we point out that the highest amount of economic resources is invest in the purchase of vitamins, supplements and pharmaceutical products related to sports , followed by optical products and creams and ointments . About 45% of online purchases of health-relate products are made on generalist e-commerce platforms , but the data relating to online pharmacies is also interesting (35.4%, albeit with a slight decrease, of about 6%, most likely from relying on logistical difficulties in managing peaks in orders during the lockdown phases), that of the e-retailer sector (11.1% with an increase of 2.2%) and even of theproducer (7.2% of purchases, with an increase of 0.8% compare to 2019).

Online pharmacies generate a total value of 440 million euros out of the 1.22 billion total value of the sector market in Italy.

But what pushes web users to use the web to buy this kind of products too?

The purchase drivers are different , and among these the repetitiveness of the order , the response offered by search engines , the tendency to buy new products (index of a dynamic and evolving market, but also not yet mature), the particular attachment to a specific brand or product. It goes without saying that other values ​​that should not be underestimate will include economic convenience , the convenience of receiving products directly at home, special offers promote by vendors, advice from a medical practitioner or a health specialist andtendency to stay at home during lockdown periods, which already alone favors online purchases .

How to best sell Healthcare and Pharmaceutical products online?

In conclusion, pharmacies wishing to offer their products online will have to take into consideration all the determining factors for an efficient service in the light of what we have illustrated so far.

What the potential buyer expects is not only the safety and reliability of the product , but also an accurate description of it, which includes the list of ingredients and components, the dosage, specific indications and any side effects. To this, both the economic convenience and the speed of delivery of the products must always be add .

Finally, attention to the values ​​that, compared to 2019, have become even more preponderant and that the e-shopper expects to see embodied by those who offer health products online: integrity, quality and correct storage.

If you are looking to add a personal touch to your car, or if you simply want to create a unique gift for a car lover in your life, designing your own custom license plate is a fun and easy project. With a few inexpensive supplies and a little bit of creativity, you can design a one-of-a-kind license plate that is sure to turn heads.

Here’s what you’ll need:

• A blank license plate (you can purchase these at most auto stores or online)
• Acrylic paint in the colors of your choice
• Paintbrushes
• Masking tape
• A pencil
• A ruler or straight edge
• Optional: clear sealant or varnish (this will help protect your design from the elements)

Instructions:

1. Begin by taping off the border of your license plate with masking tape. This will create a clean line for you to paint within and will help prevent any accidental smudging.
2. Next, use your pencil and ruler to draw out a design on the center of the license plate. Keep in mind that whatever you sketch will be reversed when you paint it, so make sure your design is drawn accordingly. If you need some inspiration, look online for other custom license plates or get creative and come up with something completely unique.
3. Once you have your design planned out, begin painting within the lines using your acrylic paint and brushes. Again, keep in mind that your design will be reversed, so take care to paint it exactly as you want it to appear.
4. Allow the paint to dry completely before removing the masking tape.
5. If desired, apply a clear sealant or varnish to help protect your design from the elements.
6. That’s it! Your custom license plate is now complete. Be sure to show it off the next time you hit the road.

Designing your own custom license plate is a great way to add personality to your car. Whether you’re looking to show off your favorite sports team, make a political statement, or just express yourself, designing your own license plate is a fun and easy way to do it.

Here are some easy steps to follow to design your own custom license plate:

1. Choose the size of your license plate.

License plates come in a variety of sizes, so you’ll need to decide which size you want for your design.

2. Decide on the colors you want to use.

You can either choose traditional license plate colors like blue and white or go for something more unique like pink and purple.

3. Pick a font.

There are many different fonts to choose from, so take some time to look through all of the options and find one that you like.

4. Choose an image.

If you want, you can add an image to your license plate. This could be anything from a simple design to a photo of your family or friends.

5. Add text.

After you’ve chosen your image, you can add text to personalize your license plate even further.

6. Submit your design.

Once you’re happy with your design, submit it to the DMV or wherever else you need to in order to get your new license plate!

7. Enjoy your new license plate!

Show off your new license plate to all of your friends and family, and enjoy knowing that you made it yourself.

FAQs:

1. How much does it cost to design your own custom license plate?

The cost of designing your own custom license plate will vary depending on the size and material of the plate, as well as the complexity of the design. However, you can expect to spend anywhere from $30 to $100 on your custom license plate.

2. How long does it take to design a custom license plate?

The amount of time it takes to design a custom license plate will depend on the complexity of the design. Simple designs can be completed in just a few minutes, while more complex designs may take an hour or more.

Conclusion:

Designing your own custom license plate is a great way to add personality to your car. Whether you’re looking to show off your favorite sports team, make a political statement, or just express yourself, designing your own license plate is a fun and easy way to do it. Follow the steps above to create your own custom license plate today!

There are some key differences between lowestfligtfare and CheapOair travel companies. For one, CheapOair specializes in last-minute flight deals, while Skyscanner focuses on budget airlines. Both websites offer flight searches and booking, and they will direct you to the cheapest provider of ticket. Both sites allow you to choose the seat you want, though extra fees may apply depending on airline policies. And while Skyscanner is a flight search engine, CheapOair deals with all major airlines, including budget airlines. They also offer hotels and discounts.

Cheapoair offers last-minute flight deals

In addition to a wide variety of low-cost airlines, Cheapoair is a great way to book a last-minute flight. Last-minute flights are typically cheaper than traditional airfares and can save you lots of money. Whether you’re booking a last-minute trip for a weekend getaway or a business trip, Cheapoair can help you save money and find the best flight deals for your travel plans.

The best way to find cheap last-minute flight deals is to sign up for cheap travel alerts. You can choose to receive emails whenever a cheap airfare becomes available, or you can sign up for alerts on Cheapoair’s destination landing pages khanapara teer result. These alerts are most useful for people with flexible travel schedules or a particular destination in mind. With CheapOair, you can save even more money by booking your last-minute flights early.

It charges a fee to change or cancel a ticket

If you decide you want to change or cancel your ticket after you purchase it, you will be charged a service fee. Some travel companies don’t charge this fee. However, CheapOair does. You can do it for free. You can also choose a different travel company if you’d rather have an easier flight experience.

It is possible to change or cancel a ticket with CheapOair without incurring any fees. However, there are some conditions. First of all, the airline may change the flight. This may be because of operational reasons or flight numbers. It could also be due to cancellation. This might occur because of flight number changes, routing changes, or even a temporary canceled flight.

The change policy of most airlines varies. Some charge a fee for changing or cancelling your ticket, while others waive it. Depending on your itinerary, transfer balance in Ncell to Ncell you might be able to avoid the fee if you choose to cancel your. Change southwest flight for example, does not charge any fees for changing or canceling your ticket. If you’re unsure of the exact policy, you can always call the airline customer service number.

It offers discounts on hotels

Travel agencies can be a great source for bookings, and they can also advertise your hotel to attract new guests. Advertising can be cost-effective, and you can promote packages, amenities, and ambiance in your locality. You can start with Google Ads or move on to Facebook, depending on your budget. The more exposure you get, the better! There are plenty of ways to advertise your hotel on social media. Here are a few suggestions.

When should you offer hotel discounts? During peak seasons, hotels experience the highest demand and influx of guests. Off-season discounts are a good way to drive more bookings during slow periods. Determine the start and end dates of the off-season and advertise the discount accordingly. Make sure to encourage guests to stay for a longer period of time. Having a GOOD DEAL will increase hotel bookings during low seasons. It will also increase the occupancy and revenue.

It offers rewards credit card

It offers rewards credit card is a great choice for people who pay their bill in full every month. However, this credit card is generally only available to consumers with excellent or good credit, and you should improve your score before applying. Most rewards cards require a FICO(r) Score of 670 or higher. A credit card with lower requirements may be a better choice for people with a lower credit score. In addition, you may not want to sign up for rewards credit cards if you don’t pay them off in full each month, as the interest charges will usually outweigh the benefits.

You can earn points or miles on your purchases through a rewards credit card, which will be delivered to you in cash, check or a prepaid debit card. However, you may find that the value of the points earned is much higher than cash, depending on your merchant relationship. This is why you should shop around before applying for a rewards credit card. This credit card can also save you a lot of time in the long run.