Fast Moving Consumer Goods (FMCGs) are items utilized on a daily basis and have a short shelf life, like food, beverages, sanitary products, etc. As they are utilized in day-to-day life, the demand for FMCGs is relatively elevated. In 2021, the value of the worldwide FMCG market was $11,490.9 billion. It is estimated that by 2031, it will surpass $18,939.4 billion.
The FMCG industry is rising because of the shift in the communication medium. In addition, the elevated usage of social media and the expansion of e-commerce stores help FMCGs grow. Effective digital FMCG marketing ideas will make it possible to improve brand promotion, reach potential customers, retain a loyal buyer base, and boost sales.
FMCG Digital Marketing: 7 Best Strategies to Try in 2023
Below are some of the significant FMCG digital marketing techniques that increase brand recognition and help in gaining more consumers for FMCGs.
Social media is a budget-friendly, robust, and highly adaptable marketing strategy. Social media marketing will assist in boosting your social media presence by promoting your brand across various platforms. It is best to focus on Facebook, Instagram, YouTube, LinkedIn, Pinterest, etc. FMCGs should identify the ideal social media channels that work well for their company and enhance brand visibility and awareness.
- Influencer Marketing
Influencer marketing techniques assist FMCGs in developing robust relations with their buyers. Influencers can advertise your FMCG brand by creating posts, including photos and videos, about your products and sharing them with their followers. Because of this marketing strategy, there is a high possibility that those followers will purchase products from your brand.
- Paid Advertisements
FMCG companies can level up their marketing endeavors and ensure brand promotion using paid advertising strategies. For paid advertising, it is best to use Google Ads, Facebook Ads, Instagram Ads, etc. With this strategy, FMCGs can promote their goods, produce leads, reach target consumers, and build brand awareness at a low cost.
- Create a Website and E-commerce Store
For FMCGs, it is vital to have websites as they can be used to give input about your company and the products offered. Websites also aid in driving customer traffic to the company’s e-commerce shop and social media channels. Since the majority of people are purchasing online, brands should build e-commerce stores and sell directly from their websites. In addition, it is beneficial to retain online outlets in online marketplaces like Etsy, Amazon, Shopee, eBay, etc.
- Email Marketing
Using an automated email marketing strategy will help brands create long-term and loyal engagement with consumers. FMCGs should build personalized action-triggering emails to interact with the buyers and navigate them to order their goods. This strategy also helps these companies retarget old customers.
- Consumer-centric Content Marketing
Developing customer-centric content and marketing will ensure the comprehensive development of FMCG brands. This strategy will enhance brand identity and increase brand awareness as well. It is better for brands to create and post informative articles, blogs, guest posts, testimonials, short videos, and long-video content.
- Omnichannel Marketing
The popularity of omnichannel marketing is thriving as it enables buyers to order products from numerous integrated platforms like e-commerce stores, websites, online marketplaces, etc. It is best for brands to utilize different mediums of communication in order to communicate with customers easily.
The FMCG industry is highly competitive, with thousands of brands producing different types of everyday goods. So, to stand out from the market competition and reach target buyers, brands should use effective digital marketing strategies. These marketing techniques also help brands maintain loyal consumers.