The fashion industry has changed a lot after the entry of social media. Indian Social media application have given a new outlook to the fashion industry and its emerging trends that keep fashionistas engaged. The traditional fashion industry was run by brands, the better the brand was, the more it was preferred by people all around the world. However, the current fashion preference is not entirely based on the brands, rather the trends that surround it from all the corners.
If you are a fashionista or love trying outfits that give out a trendy look, it becomes important for you to follow all those fashion influencers or personalities that are known for their fashion sense. For that purpose, Social Media applications offer the best platform not just to fashionistas but also for all those influencers and fashion brands that want to capture a significant share in the fashion industry.
If you have an account in social media applications like Instagram, LinkedIn, Facebook, Connected India, etc., it would be hard for you to believe that millions of users visit these platforms daily to check something or the other. Studies have shown that out of every ten individuals, nine social media users usually visit these applications to check for a particular brand or a product.
As we are talking specifically about Fashion in this article, social media users visit these applications to search for recent trends in fashion trends. By recent trends, we are not just talking about the outfits, rather we are talking about the whole fashion industry that includes accessories, footwear, ,etc.
Now, most of you reading this article might wonder how can social media applications influence a person when it comes to fashion. Here’s an answer for you. Just like other social media users, many influencers and famous personalities from all around the world have their accounts in these applications.
Since the competition is high and these influencers in personalities have to keep their brand value higher than the rest of their competitors, they are required to keep themselves updated in everything that their fans or followers might want to see. Consider a influencer that you follow comes in a shabby outfit with nothing charming as you might have thought of, wouldn’t that make you sad.
That is the main reason you would come across these social media influencers who keep themselves updated whenever it comes to fashion. They were trending outfits, accessories, etc., to create a charming personality. Since improving brand value is the road to fame, these influencers never miss a chance to impress the audience with their amazing lifestyle.
Ultimately all these things together contribute to a perfect fashion statement. It is not always possible that every influencer has a good taste of fashion. However, most of them are clever enough to understand the trend and thus only appear in trending outfits. If you follow these influencers or personalities, you have the whole world in front of you.
You can try the same outfit they wore or could even personalize the outfit by adding or deleting things from it. This is how you can walk along with the world when it comes to following the recent trends in the fashion industry.
So far, we have only discussed how Social Media applications are helpful for people who want to follow recent trends. But in the next section of this article, we will be discussing how these applications have become a great platform for all the companies and fashion who want to grab a significant share in the global fashion industry by attracting more and more customers.
As discussed above, Social Media applications enjoy millions of customers daily and most of them are there to search for a particular product. This statement is in itself sufficient to explain the fact that social media applications a global consumer market to all the consumers. As you are reading this article, many companies are already earning through social media applications.
The best of social media in digital marketing. You will across many famous brands that promote their products and services through these platforms. However, for a fashion brand, promoting the product won’t be enough to attract a global audience. Rather, it becomes important for a fashion brand to understand the likes and dislikes of its potential customers.
Once the brand has understood the likes and dislikes of its customers, it can come up with the best product that suits their needs. This is where social meda plays it role. With these applications, Fashion Brands can run campaigns to understand what a customer wants in a particular product. Once the preference is clear, the company can now plan on executing things to promote the product such that it reaches out to millions of customers in a matter of minutes.
We hope that you must have understood how social media applications impact your fashion sense that is an important part of everyone’s lifestyle these days.
