If you want to win the race, you need to be faster than everyone else. In business, this means you need to stay ahead of your competitors. You can keep your best-selling lampshade in stock, but be sure to add different designs on an updated web page with innovative lighting options. To stay competitive, you need to work what your customers like into new ideas transformed by technological advances. Here are four ways to beat the competition and grow your business.

1. Look for New Technology

The best way to stay competitive in any market with any product is to look for technology that will further your business plan, help your clients and streamline your services. In the insurance industry, insurtech provides innovative technology to make business better for companies and their customers. Tech should provide an easier, more satisfying customer experience while simplifying tasks for employees. Looking for new software, platforms or other kinds of tech to enable your staff to meet their goals will propel your company past your competitors to the delight of your employees.

2. Find a New Angle

To beat the competition you need a unique angle. It can just be one idea or detail that sets you apart for your customers. This angle doesn’t have to be complicated and can be as simple as offering a bonus item every week. It can also be an educational corner on your website or a special guest on your social media post. The important thing is to let your customers know they can expect this from you so that they have a reason to check you out instead of your competition. Play to the strengths of your company and product to find what makes you special. Make sure it fits your vision so that it is not contrary to what your customers look for from your business.

3. Take on New Talent

No two people see the same thing the exact same way. An innovative manager empowers employees to express ideas that can drive their company past its competition. Taking on new talent doesn’t have to just be hiring new employees, although that is an obvious way to get new voices. Talent can also be added through freelancers or online sources that add information or insight to your product or process. Incentives can be given to employees who bring innovative ideas to your company. Prizes, awards or honors can be offered monthly to increase morale. Have fun with the in-house competitions to make it worth your staff’s time.

4. Bring Back an Old Idea

Your current and past customers will appreciate recognizing an old product or service resurrected with a new look or design. New clients can be introduced to this old idea for all the good reasons that made it a success the first time around. Highlighting a concept that has worked for you in the past will remind your customers about their great experiences with your company. Bringing back an old idea gives you an opportunity to take something people like and make it even better. You can take only what was successful about the product and leave the rest behind. Give it a new and improved look, play with its name a little and bring it back to life. People are constantly creating retro and vintage looks, so bringing back a previous success is the same idea in product or service form.

Your competition is looking for ways to outdo you. So, you need to keep looking for new technology, new angles and new faces to move your business forward. Your customers need to know that you are the best choice due to your concern about innovation and availability. Profits and clients will grow as your new ideas are put into action. Pick a new color for your lampshade, put new technology inside and give it a fun name to burst ahead of the competition.

The significant amount of times that a system or program is fully available throughout any specific period is referred to as uptime or availability. 

To maintain the stability of the business operation, it is necessary to ensure the high uptime of your business. It occurs in your business when not available for a long time. High availability is important if you want all parts of your business infrastructure to be fully operational. If it fails or encounters errors even occasionally, it will create issues with the reputation as well as customer satisfaction. 

Generally, uptime depends on how long a particular service is available and able to meet user demands. Some factors that affect availability are system failure and unplanned maintenance times. To ensure the high uptime of your business, regardless of its size, some aspects must be covered. 

How to ensure 100% Uptime of your business

Every organization that relies on technology would really like to attain 100% infrastructure uptime for higher efficiency. Although the concept of 100% uptime is attractive, that is not always attainable. Therefore, with just a little support from these guidelines, businesses can achieve the most out of the existing system and also get further to their availability expectations.

• It strongly advises businesses to require a mandatory minimum uptime of at least 99.9 percent, which should be monitored periodically. Moreover, go above and beyond by guaranteeing your clients 100 percent availability.
• Always use the most advanced, cutting-edge IT infrastructure for your business. Note that disaster recovery is an essential component of the system configuration. The initiative benefits from responding in dangerous times. Thus, if you have had no interruption, guaranteeing that you keep your promises to your consumers.
• Provide ongoing monitoring by continuously analyzing your own business’s whole supply network in actual environments, 24 hours a day, seven days a week. Provide advanced monitoring and capabilities for your own company, ensuring the highest levels of service availability and reliability for your customers.
• Monitor comprehensive end-to-end insight into your own activities, and the employees’ activities. It will result in the greatest possible customer experience, with no interruptions or errors.
• Actively check your own high-quality service 24×7, so you can be confident that you are always experiencing the greatest possible service availability. As a result, the cost of lost productivity, and reputational harm associated with downtime is reduced. Thus promising 100% service availability, helps to focus on operating your businesses.
• Use a managed service provider namely Essential Tech to ensure 100% uptime of your network and other technical matters of your business. 

Why is the uptime of your business necessary? 

Whenever it comes to selecting reliable clients, accessibility of services and uptime are important concerns for any organization, and there is also a greater difference between 90, 95 percent, 99 percent, and 100 percent than you may believe – and the expenses might be huge.

When organizations across all industries continue to migrate away from resource-intensive, on-premise legacy programs and infrastructure, the idea of uptime or high availability is now an important aspect to evaluate when selecting a solution or service provider. Companies nowadays are relying on the principle of uptime and optimal operational effectiveness.

Uptime is the amount of time a system or service is active. Regardless of the fact that this is only a technical word that can be swiftly overlooked. The uptime of your website is important to the achievement of your business. To know how uptime helps a successful organization, we must also consider what happens when downtime occurs.

1. Client trust and trustworthiness

Offering consistent and reliable service builds better customer connections. Your brand presence quickly ruins when your site is currently inaccessible to your clients. Although if your organization has little to do with tech, downtime affects consumer loyalty. You live in a time when access to the network, and hence accessibility, is regarded as a constant necessity, like power or gas. The effect of unavailability on your company, and client trust go simply down. It is dependent on whether or not your firm is accessible online.

2. Lost opportunity 

Network interruptions consume a lot of time. Clients waste time attempting to contact you during outages. You lose time speaking back and forth about your supplier until the situation is fixed, and then you lose even more time looking down on half-finished sales and customer complaints. Time wasted eventually leads to lost output. When your website is unavailable for two hours and your employees are unable to complete their tasks, you ultimately lose money equivalent to the hourly basis of each worker. A webpage that works continuously protects you from everything else.

3. Profit loss

It is most likely the most essential point. A site downtime makes your products, resources, and brand inaccessible to the rest of the world. Customers can’t buy your items, you can’t market your products, and you make a loss. It thus, meanwhile, is dependent on how much income your company earns through internet channels. An e-commerce website that relies entirely on uptime for income losses more than a physical store. To quickly calculate lost income, multiply the unavailability in hours by the revenue rate per hour. Then calculate the percentage based on how much your income streams are dependent on the availability of your website. 

4. Improved SEO score

Lastly, Google monitors your webpage and punishes you if it is found offline on several occasions. Since each downtime is unlikely to harm your website’s ranking, a good uptime number will add to an overall strong SEO ranking in the long run.

Conclusion

Regardless of the size, capacity, and type of business, you live in a world where computing has become ingrained in our way of life. Downtime can cost you in some cases without a perfect disaster recovery system, it can permanently damage a company’s reputation. Infrastructure management is not easy. You cannot deny it. 

There are some aspects to consider, especially when you have to think about issues like failures and downtime. This is why it is necessary to understand the concept and the value of setting up and ensuring the high uptime of the various services. Hope the above guide help to ensure the high uptime of your business.