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6 Ways Celebrity Endorsements Tremendously Benefit Brands

By
Denis Ava
-
brands

In the world of businesses, you have to possess a tough sense of dedication and perseverance. The need for resources and money cannot be forgotten even though some people say you do not really need to own a lot to start and continue. As you step into the unknowns of the business realm, you will realize the importance of a strong kind of advertisement, and one of the strongest ones, if not the strongest, is celebrity endorsement. Truthfully, not every business needs it, but if you are seeking to identify the most powerful marketing strategies out there, you have to be informed about this one!

There are different ways by which this type of advertisement happens. Icons become models and/or ambassadors of the brands they support. They do photoshoots and short films which are uploaded online for the public to see. Printed ads are exhibited through magazines, flyers, tarpaulins, standees, store designs, buses, billboards and more. Others are in digital format such as LED TVs in train stations, subways, malls, airports, companies and building exteriors. To reach people faster, most of these ads are presented in social media platforms and TV commercials. People encounter these celebrity endorsements in various locations and mediums locally and globally. 

Truth is that only the brands that can afford to pay in-demand celebrities can use celebrity branding as their marketing strategy. Making such a business decision is weighty because it’s priced dear for real! Especially if the brand is using a hotshot, the endorsement fee is expected to be bigger compared to other names. That’s why when a particular popular celebrity gets more than one advertisement offers, it’s definitely a huge opportunity for them not only to become more known but also to profit more income.

As for the brands they advertise, the boons they get from those reputable personalities’ presence are totally impressive. Clearly, these businesses go for not just any celebrity but those that will fit their advocacy and that will surely bring huge rewards to them. To enlighten you more about this matter, here are 6 ways celebrity endorsements tremendously benefit brands!

1 – BRAND AWARENESS IS ESTABLISHED.

BLACKPINK for PEPSI

The first step for brands to get a shot to walk through the path of success is to be known. People have to know that such brand names exist on Earth. Without awareness, they will not grab attention and will not even ring a bell.

Celebrities have the prowess to immediately make a brand that begins with 0% public cognisance obtain a 100% acknowledgement with only a few days of endorsements. Unfamiliar can become familiar in a snap; thanks to the public figures’ well-liked image. Brand awareness is established without issue. Additionally, a lot of people will be very much interested about what the brand offers because it is hyped by these personages. 

This is the promotional approach that’s faster than any other, which is one of the reasons why it’s at a premium. 

2 – FAMOUS NAMES MAKE BRANDS INSTANTLY CREDIBLE TO PEOPLE. 

SF9 ROWOON for Estée Lauder Korea

Big and cherished brands no longer struggle for sales unlike startups and unlike in their early days. For a long time already, their products have been constantly patronized by people around the country and even around the globe and have been experiencing services and effects that satisfy consumers. Their users even recommend them to their friends and families because of their good personal experience!

Credibility owns a shiny throne here. It’s not easy to trust a brand, especially if it’s new, foreign and/or yet untried by the target audience. This is most specifically true for consumable and health-related items such as cosmetics, food, supplements and medicines. It’s a matter of reliability. 

Celebrity endorsers do great wonders for brands that are still trying to earn the public’s confidence towards them. Because these media personalities are major influencers to consumers’ purchasing decisions, most of the time, they are also the pathway to gaining that golden trust! These stars testify how the products and services have been benefiting them, but even without those testament and even with just the celebrities’ mere endorsement, they already spark prompt plausibility and persuasiveness around the brand names.

Because of that, even those people who are not sure at first whether or not they should order this skin cream, that hair moisturizer or this facial cleanser will be instantly encouraged to do so when they see that a sensational celebrity advertises it.

3 – BRANDS AND ADS BECOME EASILY RECOGNIZABLE.

Suzy Bae for Kerasys

Jingle and humor are effective elements when doing digital advertisements. When people keep hearing and seeing them whether they like it or not, the ads will remain and repeat in their memory.

Celebrity branding does something similar but in a varied way. It also enables and enhances brand recall, but this time, through the involvement of famous people. Because the brand is connected to an icon with a great number of followers, it becomes easily recognizable as well as the product ads they produce. People may forget the appearance or the sound of the promotional material, yet they will clearly remember the brand because they are sure that a celebrity is giving a boost to it! 

4 – CELEBRITY BRANDING BRINGS A BRAND ONE STEP AHEAD OF OTHERS!

BTS for Smart

The most popular celebrities of the now are getting loads of advertisement offers because brands know how their sought-after reputation can lead to a remarkable breakthrough for their business. Without a doubt, entrepreneurs would like to take advantage of the rare and hard-to-get opportunity. 

Signing a contract with leading celebrities for your business brings you one step (or a few steps) ahead of your competitors. It absolutely takes your label under the limelight. All eyes are on those stellar names, so when you get them to promote your brand, then all eyes will be on your business as well!

5 – THEY MAGNETIZE NEW CUSTOMERS AND WIDEN MARKETS.


Lee Do Hyun for Zigbang

Without a question, celebrities are magnets for new users. If a brand wants to widen its market, it can use celebrity branding to add more interest and sales from the public because for sure, the popularity of stars will make that happen!

6 – FANS SUPPORT THEIR FAVES BY BUYING PRODUCTS THEY ENDORSE.

iKON for Nivea Korea

Lastly, do not forget that celebrities have fans that love and root for them through the smallest to the grandest of ways. While moral support is automatic, a lot of fans spend lots of money, too, so they can cheer on and even see their favorite celebrities. 

Fans trust their favorites, so the products they use and endorse attract them. Sometimes, even if the product is priced unbelievably, some fans purchase without hesitation because it’s their way of extending their admiration to these celebrities. 

Furthermore, aside from the credibility that’s built around the brand because of their treasured icon’s recommendation, the desire of the fans to feel closer to their favorite celebs has a huge role here. It gives them something to be proud of and to call a significant part of their fangirling or fanboying life.

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CELEBRITY ENDORSEMENTS

Not all businesses need celebrities to promote their brand. This type of marketing strategy is used only by those kinds of brands in which the image of media personalities suits. Although in some cases, a particular celeb may be fully willing to accept any sort of product ad and the business will be more than grateful to have them, still, not all brands highly need celebrity branding. Moreover, not all businesses can invite stars to display their name because doing so takes a lot of contracts to discuss with their celebrity management companies and a lot of money to spend.

Nonetheless, for those who are utilizing celebrity branding, they really are experiencing wonderful advantages on their profits and reputation. They are paying big which is risky in a way, but with the right choice of celebrity selection and other advertising tactics to execute, they are gaining big too, oftentimes bigger than their investment, so it’s just worth the risk taking! 

Advertisements are everywhere, and they run anytime too. The best methods let businesses reap the best fruits. And celebrity endorsement is the dearest technique that can safely assure effectiveness and power to any brand. Just imagine how impactful the influence of those well-loved celebs is. The above-mentioned points and more prove that!

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ABOUT THE AUTHOR:

Nicole Ann Pore is a writer, an events host and a voice over artist. Quality and well-researched writing is her worthwhile avenue to enlighten and delight others about things that matter. She is a daytime writer for The Fordham Company, one of Australia’s leading celebrity talent management agencies located in Sydney. Nicole graduated Cum Laude from De La Salle University Manila, Philippines with a Bachelor’s Degree in Communication Arts.

The Vegan Path to Iron and Protein: A Comprehensive Guide

By
Denis Ava
-
Vegan Path

For many, the term ‘vegan’ often conjures up images of leafy greens, an assortment of fruits, and the elimination of animal-derived products from one’s diet. However, for those in the know, the vegan journey is much richer and filled with a plethora of nourishing options that ensure a balanced intake of vital nutrients like iron and protein. While some might argue that these essential nutrients are more abundant in omnivorous diets, the vegan palette is far from deficient. Let’s embark on a culinary journey to discover iron and protein-rich foods that are vegan-friendly and might just make you exclaim, “Hellspin! I never knew that was an option!”

1. Legumes: The Protein Powerhouses

From lentils and chickpeas to black beans and edamame, legumes are a cornerstone of a protein-rich vegan diet. A single cup of lentils, for example, packs about 18 grams of protein. These versatile ingredients can be easily incorporated into stews, curries, salads, or even fashioned into burger patties. Moreover, they are a significant source of iron, particularly for those concerned about meeting their daily requirements.

  1. Tofu and Tempeh: The Soy Stars

Both tofu and tempeh are derived from soybeans, making them excellent protein sources. With tofu providing around 10 grams and tempeh boasting about 15 grams of protein per half-cup, they’re an easy choice for vegans. Furthermore, these soy products are iron-rich. Marinate them, grill them, stir-fry, or bake; the adaptability of these ingredients is nothing short of miraculous.

  1. Quinoa: The Complete Protein

Not only is quinoa delicious, but it’s also one of the few plant sources that offer a complete protein, meaning it provides all nine essential amino acids. With 8 grams of protein per cup, quinoa is a staple that can be enjoyed in salads, bowls, or even as a rice substitute. This ancient grain also contains a commendable amount of iron, making it a dual winner for those tracking their nutrient intake.

  1. Seeds and Nuts: The Snack Saviors

Chia seeds, flaxseeds, pumpkin seeds, almonds, and cashews are just the tip of the iceberg when it comes to nutrient-dense snacks. These small yet mighty foods are brimming with protein. For instance, just three tablespoons of hemp seeds add 10 grams of protein to your meal. Additionally, pumpkin seeds and cashews are known to be good vegan sources of iron. Sprinkle them on your salads, blend them in your smoothies, or simply snack on them raw. With every bite, you’re enriching your body.

  1. Spinach and Other Dark Leafy Greens: Iron in Every Bite

When considering iron intake, spinach stands tall among its leafy counterparts. A cup of cooked spinach delivers more than 6 mg of iron, which is impressive for a plant-based source. Apart from spinach, Swiss chard, collard greens, and kale are also commendable for their iron content. While they might not pack as much protein as the other items on our list, when incorporated into a balanced diet, they can significantly contribute to your daily needs.

  1. Whole Grains and Cereals: Breakfast Boosters

From the humble oatmeal to the more exotic teff, whole grains and fortified cereals can be a vegan’s best friend when it comes to protein and iron. A cup of cooked oats offers around 6 grams of protein, and when paired with iron-fortified vegan cereals, you’ve got a breakfast of champions. Don’t forget to add some vitamin C-rich fruits like strawberries or oranges to enhance iron absorption.

  1. Spirulina: The Blue-Green Boost

With 8 grams of protein in just two tablespoons and a notable amount of iron, spirulina is a superfood that deserves its title. Blend it in smoothies or sprinkle it over your dishes for that extra nutrient kick.

In conclusion, embarking on a vegan journey doesn’t mean compromising on essential nutrients. With so many iron and protein-rich options available, all it takes is some knowledge and a sprinkle of culinary creativity. Whether you’re a seasoned vegan or just starting, remember that variety is key. Rotate your food choices, experiment with new recipes, and revel in the vastness of vegan offerings.

Top Reasons Why Babies Develop Autism and ADHD in Early years

By
Denis Ava
-
Top Reasons Why Babies Develop Autism and ADHD in Early years

When it comes to child development, there have been a lot of changes in the past few decades. More children are being diagnosed with autism and ADHD than ever before. It is a serious issue that needs to be addressed by parents, teachers, and doctors alike. 

This article will look at some of the reasons why babies develop autism in their early years so that we can all understand better what causes this disorder.

Antibiotics

Antibiotics are a common cause of gut dysbiosis, where the balance between good and bad bacteria in your digestive system is thrown off. It can lead to a leaky gut, causing food allergies and other problems that may contribute to ADHD or autism.

The best way to keep your baby from developing an antibiotic-triggered case of autism is by avoiding antibiotics whenever possible. If you need them for yourself or your child, ensure they’re given at least two weeks apart so as not to disrupt their natural microbiome too much. And always talk with your doctor before administering any medication.

Tylenol During Pregnancy

Tylenol, a popular painkiller used to treat colds and other minor illnesses, can cause congenital disabilities. It’s one of the most common drugs linked to this problem. It is why you should avoid taking Tylenol while pregnant or breastfeeding.

While many studies show how dangerous Tylenol can be during pregnancy, there aren’t any definitive answers on whether or not it causes autism or ADHD in children. We only know that taking too much acetaminophen puts your baby at risk for health problems such as brain damage and even death.

In fact, on behalf of pregnant women who used acetaminophen during pregnancy and children who suffered problems like autism and ADHD, legal action is being filed against the drug’s producers and distributors. 

If you or a loved one used Tylenol during pregnancy and your child was later diagnosed with ADHD or Autism, you may be qualified to file a Tylenol lawsuit. Experienced firms like TorHoerman Law have years of experience handling Tylenol lawsuits and are helping plaintiffs get the best possible settlement.

Vaccine Exposures

Vaccines are not 100% safe. They can cause serious health problems, including autism and ADHD. Vaccine ingredients can damage the nervous system and immune system, which can lead to other health issues as well.

The vaccine manufacturers are required by law to list all of their ingredients on their product inserts. However, many ingredients are not disclosed because they’re considered trade secrets or proprietary information by pharmaceutical companies that manufacture vaccines for profit.

Nutrient Deficiencies in the Mother

A mother’s nutrient deficiencies can cause autism and ADHD in her child. If you’re pregnant or breastfeeding, you must get enough folic acid (a B vitamin), iron, and vitamin B12.

If you have a history of nutrient deficiencies in your family, talk to your doctor about getting tested before trying to get pregnant. If tests show that you have low levels of these nutrients, they may recommend supplements or changes in diet so that the deficiency doesn’t affect your baby’s development.

Pesticides and Chemicals

Pesticides are one of the biggest causes of ADHD. Pesticides are found in food and water, so your baby could be exposed to them even before birth. Pesticides can cause oxidative stress, which is linked to ADHD. And according to research by the Environmental Working Group (EWG), pesticide exposure may also be linked with autism and ADHD. 

Chlorine in Water

Chlorine is a chemical used to disinfect water and kill bacteria. It’s also added to water to prevent the spread of disease. Chlorine can be dangerous for pregnant women and babies because it can cause congenital disabilities, including autism or ADHD.

Many people don’t know that chlorine isn’t just found in swimming pools, it’s also added to tap water as a disinfectant by public utilities nationwide. In fact, as per Water Quality and Health Council, more than 98% of US water supply systems disinfect water using chlorine.

There Are Many Reasons Why Babies Develop Autism or ADHD

There are many reasons why a baby develops autism or ADHD. Some of them are preventable, and others aren’t. If a mother has gestational diabetes, for example, the child is at greater risk for developing these disorders later in life because of this medical condition.

When it comes to autism, there have been studies done that link it with certain viruses during pregnancy, such as rubella and cytomegalovirus (CMV). Evidence also suggests genetics play a part in causing this disorder. If one parent has ADSD, then there is an increased chance that their children will also be diagnosed with it later in life.

Conclusion

In conclusion, it is essential to remember that not all babies who develop autism and ADHD have the same symptoms. There are many different types of autism and ADHD, with some being more severe than others. 

The most common reason these conditions develop in early childhood is genetics or environmental factors, such as exposure to toxins or infections during pregnancy or birth complications that affect brain development.

When To Søke For Refinansiering Your Personal Loan

By
Denis Ava
-
When To Søke For Refinansiering Your Personal Loan

Personal loan refinancing is an option that lets you change the terms of your existing loan by getting a new one that potentially has better rates or a revised payment schedule. There are times when this is a good option, and then there are also times when you would be making a mistake if you decided to refinance. Contrary to what some people may think, this is not always the best solution, and you shouldn’t use it if you aren’t completely certain that it’s right for you and that you’re doing it at the right time.

So, if you’re planning on doing this, you need to know exactly when to søke for refinansiering, i.e. when to apply for refinancing your personal loan. Understanding when you should do this will also lead you towards figuring out when it might not be the very best move. This is why I’ve decided to present you with some of the situations in which applying for a refinansiering solution is right for you. That way, you’ll know exactly if the time is appropriate for you to do it now, or if you should perhaps give up on the idea.

You Want To Change Your Interest Rate Type

There are two different interest rates types to consider when taking out a loan. One is fixed, meaning that it will not change during the course of your loan, and you’ll essentially be paying one and the same monthly amount until the end of the repayment schedule. The other one is variable, which is subject to certain changes that depend on the changes on the market. The variable ones tend to be lower than the fixed ones initially, but the bad thing about them is that they can change when you least expect them, thus costing you more.

If you’re seeing an upwards trend with the variable interest rate that you’ve previously agreed on, i.e. if you’re noticing that it is increasing, thus increasing the monthly amounts you’re paying, it could be a good idea for you to switch to a fixed one. You can do this through refinancing, and if you do it, you’ll enjoy the security of always knowing the prices amount you’ll be paying to the lender one month after another, instead of having that amount change frequently. People always refinance to switch to a fixed rate when they notice that the variable one has started increasing and when there are predictions that the trend will continue.

Your Credit Score Is Now Better

When you were getting your personal loan in the past, you have had a specific credit score, and the lender has decided, based mostly on that score, which interest rates to offer you. If the score wasn’t that great, then you’ve had to agree to higher interest rates because you haven’t been able to get a better deal. At that point in time, this didn’t only seem as the best option, but it was probably the only one for you, and since you needed the money you’ve applied for, giving up on the whole borrowing process wasn’t a solution. Things, however, do change.

And so, your credit score might have changed. If it has significantly improved from the last time, i.e. from the time you got your first loan, you could be qualified for better interest rates, and taking advantage of such an opportunity is definitely a great financial move. By getting a lower rate after refinansiering, you’ll essentially be paying less interest overall, which is quite favorable. So, if you’ve worked on improving your credit score and if you’ve succeeded in it, perhaps refi should be your next step.

Your Income Increased

Just like your credit score, and the market situation for that matter, can change, so can your income. If you’ve been building your career and working hard towards increasing your income, and if that has finally happened, then you could benefit from refinancing your old personal loan. How so? Well, by having a better income, you may be able to afford a higher monthly payment, and if you’re not sure why that is a good thing, let me now explain it.

Higher monthly payments may seem like something unfavorable, but they definitely aren’t, because they lead to repaying the entire loan off much faster. And, why is repaying the loan off faster a good thing? Because you’ll save on interest. You see, your interest rate and your repayment period play the crucial roles in how much interest you will pay overall, so if you can shorten the repayment period, you’ll automatically save money on interest, which is definitely something you want. If you’re lucky enough to have your income increased and to have your credit score improved at the same time, then you’ll save even more through refinancing, because you’ll not only shorten the repayment period, but also get better interest rates, as explained above.

Or It Decreased

We’re all striving to have our income increased, but things don’t always go the way we want them. What happens if you lose your job or if your income has decreased for one reason or another? You’ll still be obligated to pay the same monthly installment to your lender, and that can be a huge burden after a decrease in your income. That is, of course, unless you do something to lift that burden and get a lower monthly installment, one that will work best for your existing income after the decrease that you’ve experienced. Guess how you can do that?

Through refinancing, of course. If this is the situation you are in, you’ll be looking to lower the monthly payments by refinansiering, and you’ll get to do that by extending the actual repayment period. Changing the repayment schedule will reduce your stress, because you’ll get a new loan, under new terms, and those new terms will work better for your current situation, meaning that you’ll be paying a lower monthly installment, which won’t be that huge of a burden as the previous one. This is one of the main reasons why people refinance, apart from wanting to get better rates or get out of debt sooner. So, if you’ve experienced an income decrease, refi could save you from financial struggles and crises.

You Want To Avoid Those Balloon Payments

Some loans are designed in a way to have you make a much larger payment than the one you’ve been paying monthly at the end of the whole repayment term. If you’ve agreed on a loan that works this way, it means that the lender has allowed you to pay smaller amounts month after month, only to be required to pay quite a larger lump sum at the end of the repayment period, and that lump sum will actually be the outstanding principle, given that the interest has been repaid previously. If you’re not ready for a balloon payment, and you’d like to avoid it, you can do so by refinancing in advance and going for a loan type that doesn’t involve such a requirement. 

You’re Sure You Can Afford The Fees

All loans come with certain fees, and so do these that you’ll use for refinancing. You should know ahead of time which kinds of fees to expect, so as not to find yourself struggling with paying them once you start the actual refi procedure. Of course, knowing the fees in advance will also help you determine if refinancing is a good move at a specific time or if you should rather avoid it.

The rule here is for you not to go into any refinansiering processes unless you’re absolutely sure that you can afford those fees. Sure, refi can lead to great improvements in your loan terms, but if you can’t afford the fees that go with it, you’ll wind up in quite a struggle. Get familiar with those fees and perhaps take time to save some money, so that you can afford them when you finally decide to refinance.

Cube Solitaire 101: Novice’s Guide to Becoming a Pro

By
Denis Ava
-
Novice's Guide

Solitaire was introduced to teach people how to get acquainted with the drag-and-drop feature of the mouse. It was an easy trick to teach people how to use computers easily through games. The game controls were straightforward, and players needed to use the mouse to click and drag the cards and drop them in the relevant tableaus. 

Even though everyone knows how to use a computer these days and technology has advanced significantly, the game continues to be the go-to activity for most people. Several Solitaire variants came into being to cater to millennial gamers’ requirements. One of the most popular versions is Solitaire Cube. It is a fast-paced version of the traditional game; each match lasts about five minutes. You can engage in intense battles with random online opponents or friends. From a single-player game, Cube Solitaire has emerged as one of the best multiplayer games you can install on your device to stay engaged for hours. 

The card game is deceptively straightforward. It is easy to learn, and you should not take long to get the hang of the game. However, if you are a newbie, you might go through several hurdles before becoming a pro. So keep scrolling to know everything you need to start playing and becoming a master. 

Cube Solitaire Standard Rules 

You cannot start playing Cube Solitaire without knowing the rules. The objective is straightforward. You have to score points higher than your opponent to win. But achieving this goal is easier said than done. It would be best if you abide by the rules, and they are as follows:

  • The cards must be moved descendingly to solve the deck. You need to arrange the cards in alternating colors while maintaining the suit. 
  • If there’s an empty column, you can move the King card. 
  • The cards must be dragged and dropped to their favorable positions in the columns, and when you have finished building the deck, you have to transfer it to the foundation pile. 
  • If you have run out of potential moves, you need to tap the stockpile, and new cards will be placed on top of the existing cards on the tableau. 
  • Each match session lasts for about three to five minutes. You must score as many points as possible before the timer runs out. You will lose if you cannot place the finished decks on the foundation pile before your opponent. 

Have you understood the basic rules? Then, you can start playing the game. The more you play, the more you will discover the nuances. You can also continue reading to learn more about Cube Solitaire to flex your skills quickly. 

How to Score?

Every player knows the obvious way to score in the game. You will get points once you transfer the finished deck to the foundation pile. But that’s not the only action that can fetch you points. There are other ways to score in the game. For instance, you might be faced with an unsolvable deck. What do you do then? You can get the maximum points possible by arranging the cards and tapping the submit button. As you submit early, you will get a timer bonus. It might make a massive difference to your final tally. 

Here’s the scoring system. Knowing this will help you to strategize the game accordingly so that you can beat your opponent. 

  • When you uncover a face-down card, you score twenty points
  • If you move previously removed cards to the tableau from the foundation pile, you will score seventy points
  • You will score twenty points by playing cards from the stockpile
  • If you form the right set and transfer to the foundation deck, you will score five hundred points
  • When you move cards to the foundation pile, you score a hundred points
  • If you finish the game before the timer runs out, you will get a timer bonus

Basic Strategies 

Cube Solitaire is a simple game but with layers of complexity. It is a challenging game, and it will push your mental abilities. The game provides an adequate mental workout that you need to stay sharp and focused. By implementing the following strategies, you can enhance your winning chances. 

  • Pound Down on the Larger Stacks 

Start by winding down the larger stacks so that you can expose more face-down cards. Then, it would be best if you thinned those stacks so that more cards are revealed, and you can have more potential moves to create a finished build. 

  • Plan Moves According to the Color of the Card 

Whether you fill an empty spot with a black or red King can make a huge difference to the game’s outcome. It will dictate the color of the specific build. Therefore, you need to analyze the cards you have at hand and accordingly plan your move. You must not mistake placing cards wherever you deem fit without first assessing them. 

  • If You Don’t Have a King Card, Don’t Empty a Pile 

If you remove all the cards and empty a pile but don’t have a kind card to place, you will find yourself stuck. The vacant column will remain empty for a long time unless you find a king card. 

  • Uncover the First Deck Card

When you play Cube Solitaire, you need to start by uncovering the first deck card so that you can begin building a finished deck. After that, you will reveal a covered card and get more options as you flip the card. 

The Bottom Line

Keep these in mind while playing Cube Solitaire, so you don’t take too long to master the skills and become a pro.

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