Digital marketing , Search Engine Marketing , SEO google bert , Google BERT what changes , Google BERT news , seo positioning , SEO Marketing Google , a giant of the digital age, is the most used search engine in the world and the foundation on which most digital marketing strategies and techniques are based . As you know, Google’s algorithms are changed periodically, but with Google BERT the matter seems to be very different. The US giant in fact declared that this is a decidedly more significant novelty than the previous ones, so much so that it can be considered the most important change in recent decades.

Google BERT is an algorithm introduced with the aim of better understanding the requests written by users in the search engine: it is estimated that this transformation will affect about 10% of the results pages with a series of rather significant changes in relation to the order of results shown.

Google BERT: what it is

On October 25, 2019, Google released BERT, short for Bidirectional Encoder Representations from Transformers . It is an algorithm related to the NLP (Natural Language Processor) that decides which results to provide following a search.

It is a clear evolution compared to previous one-way techniques: the revolutionary element of BERT is the ability to guarantee a better understanding of natural language thanks to the interpretation of words according to the context.

Leading to the development of computer processes capable of interpreting the words of a sentence, no longer reading them individually, but relating them between of them.

The Google algorithm is therefore a semantic update , developed with a view to guaranteeing an ever deeper understanding of the context and the user’s intention. To date, BERT is only operational in English in the United States, but the goal is to extend the model to many other countries as soon as possible given the possibility of adapting the system also for Google’s voice assistance and for all devices ” intelligent “.

Google BERT: all the news

As stated by Google itself, BERT was create to offer a better service to users of the search engine, given the widespread use of entire phrases in the search bar, in order to make the formulation of online requests as natural as possible . But what exactly changes?

The great novelty introduce by Google BERT is the algorithm’s ability to take into consideration the entire context in which a given word is insert, giving as output a response of a much higher level in terms of relevance and precision. Google’s new algorithm is very complex, but it is based on three major innovations :

Word analysis transforms from an analysis of single words to an examination of each word in relation to the others within the whole sentence

The understanding of the nuances of the language passes to a medium-high level;

Stop words (conjunctions, articles, prepositions) are analyze in relation to the complete sentence.

Google BERT, by relating words to each other, is able. For example, to understand the meaning of a preposition within a period. Thus giving a precise interpretation of the request made by the user. An example proposed by Google is the following: “Can you get medicine for someone pharmacy”. The previous algorithm would have shown rather generic results, analyzing individual words. And establishing which were the most relevant, ignoring, for example, the word “someone”. On the other hand, BERT is able to understand the meaning of the term. And its importance in relation to the user’s research (such as withdrawing a medicine on behalf of someone else).

SEO Leader offers all the necessary support to keep up with the news in the digital marketing sector. Supporting customers withconstantly updated digital strategies . In the field of content marketing, Google BERT is the novelty of the moment and, although the algorithm is not yet active in Italy (the forecast is spring 2020), it is necessary to know it better: you must never underestimate the importance of optimizing sites correctly. web in relation to search engine algorithms and related updates.

SEO Leader a partner for your online success

Do you want to receive qualified traffic from Google and increase visibility and conversions?
Contact me and we will build a successful business

Do you want to receive qualified traffic from Google and increase visibility and conversions?

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PROCESSING OF PERSONAL DATA * If you contact us or fill out the form on this page. We inform you that the personal data.  You have voluntarily provide us will be use exclusively to respond to the request sent. And possibly the email generate may be store within the reception system of email use by the site owner. These data will not be record on other media or devices. Nor will other data deriving from your navigation on the site be record. And will not be use for any other purpose.

.Digital marketing , Search Engine Marketing,Healt care Marketing , Healthcare Marketing , Healthcare Marketing Strategies , Healthcare Web Marketing

Healthcare Web Marketing

The digitization of companies and the widespread diffusion of the internet in everyone’s lives has also led companies apparently furthest away from the digital world to appear on this world. Among these are the companies in the medical sector that have had to evaluate the possibility of investing in digital marketing to promote their business, both locally and nationally.

Healthcare marketing, a very competitive sector

Unlike what you might think, medical companies are experiencing a time of great online competition: in fact, the need to move and expand their sales assets towards online has prompted many of them to create a website and start marketing strategies. ad hoc sanitary.

Healthcare marketing cannot be equated with the online promotion activities of other sectors as it is necessary that the contents comply with some very stringent directives, including:

Prohibition to use misleading advertising, also intended as the publication of information that feeds false, unverifiable, illusory expectations or that may cause unfounded fears and inappropriate behavior;

Information which damages the dignity and decorum of the medical profession or which, in general, is ethically inadequate cannot be disclose;

The publication of health information that disguises news attributable to surreptitious personal advertising is prohibit;

The website is not permitted to host advertising spaces (or links to advertising activities) of pharmaceutical or healthcare technology companies.

In the light of this information, it is essential to conduct an adequate analysis of the context, the needs and the limits within which it is legitimate to move within the healthcare web marketing ..

In particular, thanks to the consultancy approach that distinguishes my business, I thoroughly analyze the needs and expectations of health marketing projects in order to be able to satisfy them without affecting any of the ethical principles mentioned above.

The tools of healthcare web marketing

Given the high level of competition that also characterizes the medical sector, it is essential to be able to rely on professionals who know how to combine the efficiency of their business with attention to detail. In fact, to carry out an SEO Medical project it is necessary to have the skills, knowledge and experience of this market niche which is responsible for disseminating often very delicate topics.

In this regard, it should be emphasize that healthcare marketing should not be understood. Only as the promotion of pharmacies, dental offices, medical offices. And clinics, multi-specialist centers but responds to a specific deontological function: to disseminate medical advances on new prevention techniques. diseases as well as improving the quality of information of numerous users who search the web,

In light of these aspects, it should be remember that all traditional digital marketing tools can be use. As long as they are aware and have adequate sensitivity. SEO and SEM in particular are two precious elements. That allow companies in the medical sector to differentiate themselves from their competitors .

SEO Leader and experience in healthcare marketing

As SEO Leader consultant I had the opportunity to follow numerous projects in the medical field. both in Lombardy. And in other regions that have given great satisfaction. Thanks to the collaboration with the customer. And the careful study and use of digital tools, we have built successful projects with a strong ethical imprint.

For a long time I have witnessed changes in the medical field. And aware of the new needs of those who work in this sector. I have created SEM Hybrid. It is a 4-month visibility package that combines the effectiveness of digital marketing tools. with precision of Google Ads campaigns (formerly Adwords). Taking advantage of the widely tested modus operandi and the knowledge of the Google algorithm, I make a healthcare marketing proposal with immediate results available to healthcare companies: after a first phase of analysis and keyword research, I first dedicate myself to a phase of inbound marketing and finally paid advertisements on the Google display network.

SEM Hybrid can offer good performances already with only € 300 per month. To which customizations can be add as need.

If you are looking for an SEO expert capable of accompanying you in a project. To promote your medical business, do not hesitate to contact me.

SEO Leader a partner for your online success

However, Do you want to receive qualified traffic from Google and increase visibility and conversions?
Contact me and we will build a successful business

Do you want to receive qualified traffic from Google and increase visibility and conversions?

First name

Last name

Agency

Telephone

E-mail

Website address

Message

Privacy Policy

Treatment of personal data *

PROCESSING OF PERSONAL DATA * If you contact us or fill out the form on this page. We inform you that the personal data you have voluntarily provide us. Will be use exclusively to respond to the request sent. And possibly the email generate may be store within the reception system of email use by the site owner. These data will not be record on other media or devices, nor will other data deriving from. Your navigation on the site be record. And will not be use for any other purpose

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FAQs:

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