In addition. However, at present it’s enough to satisfy everyone. This isn’t talking about oil or anything, but it’s coffee.
It doesn’t matter if you’re onto the Dalgona coffee bandwagon (a famous pandemic food) or the standard cup from home Indian coffee enthusiasts have a variety of brews to choose from. vary from traditional filter kaapi brewed in the South to the standard instant powders that are available at local shops. Do you know which is the largest coffee producing state in india ?
Café & coffee culture has become a sensation in the recent past
Coffee is a popular beverage that has made its way to the houses of the young Gen-Zers and millennials across India. According to the Gen Zers, a cup Starbucks coffee is not just an early morning drink, it is a way to make a statement. Gen Z is a generation that has embraced the idea of expressing themselves. Gen Z generation continues to enjoy a trend that’s been around for quite a while and is now: they don’t just want coffee, but also an experience with it.
Here’s what a new breed of coffee drinkers wants from their coffee:
Transparency
It doesn’t matter if it’s the sustainability aspect or community-based projects the need for transparency is what prompts people to support the brand. They also need a narrative that they can identify to, and one which has an unambiguous brand identity which they can advertise through Instagram as well as their cafetiere and croissant.
Is your coffee Instagram friendly?
Top quality
People are also very particular about the types of coffee mugs. They want their coffee to be presented in specific mugs.
Healthier alternatives
Generation Zers can quickly scan the labels on coffee packaging prior to when they invest their hard-earned cash. The catchy words like low-calorie, all-natural, organic, vitamin-enhanced, and other words, are what draw the attention of this generation. There’s a pressure on coffee shops to offer clearly-labeled healthy choices in their stores.
Cold brew is an en vogue
Over the past couple of years, chilled drinks such as the iced coffee, are an instant hit for the younger generation which is driving sales for high-quality specialty coffee drinks. According to research carried out by Millennial Marketing, it was confirmed that:
- Millennials drink twice as much iced tea in comparison Gen X.
- The millennial generation has been instrumental in increasing the demand for cold brew and resulting in an exponential increase in revenues.
- Many younger people favor iced coffee over other alternatives.
Vital Role
It is vital to understand that the rising demand for chilled coffees that are gourmet has also helped fuel the demand for cold brew coffee for millennials as well as Gen Zers.
Cold brew, although not a typical drink, tastes cooler and has the use of a slow extraction process (typically 24-48 hours) that makes the flavors of the beans more intense and less acidic jolt and bitter taste which is typically found in a standard cup of coffee.
It takes the coffee to the next dimension, moving it from a standard to a artisan or craft drink that works combined with the flavor profile that millennials are looking for. It also focuses on higher-quality ingredients and more flavor-driven experiences.
Indian coffee
If you pay focus to Indian coffee around the world The good quality Indian coffee is not as high. Actually, the majority of us don’t know of the fact that India is the sixth biggest exporter of coffee worldwide. Indeed, many of these are taking things to the next level by arranging events that are centered around coffee.
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