User privacy and data protection have been among the most debated subjects in this digital era. Beyond any question, gaming is not an exception. As a result, gaming channels worldwide influence tremendous amounts of user data daily to understand what users expect, improve their gaming versions, and recognise issues in the technical aspect of their products and services.
Today, in this post, we will review how synchronised data collection works, what details are gathered, and how these online tycoons balance out with ironclad protection regulations that keep users safe from any theft/abuse.
WHAT IS DATA EVEN USEFUL FOR?
Basically, it is used in two primary ways – the first would be to improve products, and another would be to fit deals and offers better. Gaming channels monitor websites or a service/product’s performance by monitoring users’ choices and actions. For instance, what users liked or disliked about the new game version, letting optimisation and new features make them satisfied. Website owners usually do this via testing, ensuring all the options reach the same high standard of the best ones.
Even premium and renowned brands like Betway roulette make decisions based on user behaviour metrics. Back in the time, they realised that data protection is a driven decision that will allow them to implement things users are interested in. Direct feedback has really assisted them in approving the changes and encouraged users to try the newer versions of their offerings. Even their optimisation process happening is also constantly based on real data and a thorough understanding of how users respond to the newly introduced features, offers, and CTAs.
However, a core fact is – The field has been regulated in recent years, and companies comply with different privacy standards. For example, any global entertainment or gaming platform operating in the UK/European Union has to conform to the GDPR, a set of rules regarding user data and how to collect it to protect user privacy.
WHAT DATA DO GAMING CHANNELS MONITOR?
While each gaming platform collects different data sets particularly relevant to their audience, some things are authentic for most operations. As an illustration, almost every gaming platform tracks what users do and how long they perform it while using their products. In addition, they normally collect anonymous data giving context for stats and demographics; from which region the user is, what languages they are comfortable with; and other basic details helpful in knowing them better.
The final category would be quite relevant to their sales and operations. In that, they track usage, purchases, and funnels leading up to final purchases. This is done to clearly understand what makes users try their gaming product or not, helping to optimise and improve the sales process accordingly.
ANALYSIS HELPS IMPROVE EVERYTHING
Now that we have precisely described data collection limits let’s question ourselves – “How do we individually benefit from data science practices being put into practice by the entertainment and gaming platforms we use?“
It is pretty simple when it comes to similar platforms and their products. Your favourite versions would presumably have been vague without constant testing and data collection. Everything you use on your favourite entertainment platforms has been tested, organised, and analysed thoroughly based on users’ input and usage statistics.
Apparently, in advertising, data collection is an aspect that allows users to enjoy relevant offers. Whether marketing a LAN event or a high-end GPU for First Person Shooter (FPS) gamers, data lets advertisers decrease unwanted noise, benefiting the users on occasion with relevant deals instead of spamming them with every single service or product in the world.
All in all, data is a huge necessity for entertainment platforms. Indeed, data is more vital than any manpower or budget. With time, we all are discovering new ways to leverage data effectively. In all the entertainment and gaming digital cliques, data is even more necessary, and saving user information is the utmost priority for all of the tycoons in the industry.